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Copywriting and Messaging

TAI-CPY

Copy that moves people to act — headlines, landing pages, email sequences and positioning, built on persuasion principles and judged on a real writing sample.

Effort
4 weeks
Level
Professional
Passing
70%
Earn this certification Verify a credential
Copywriting and Messaging — Copy that moves people to act — headlines, landing pages, email sequences and positioning, built on persuasion principles and judged on a real writing sample.TAI-CPYPublished credentialCopywriting and Messaging

Competency blueprint

Assessment weighting is published up front — 20% knowledge, 30% labs, 20% portfolio and 30% capstone.

  • Persuasion principles

    25%

    Applying evidence-based persuasion without sliding into manipulation

  • Web and landing copy

    25%

    Structuring a page around one buyer objection at a time

  • Sequences and positioning

    20%

    Building a case across an email sequence

  • Written portfolio

    30%

    A submitted landing page and sequence assessed against a rubric

Assessment blueprint

Knowledge

20%

Labs

30%

Portfolio

20%

Capstone

30%

70% overall to pass. The capstone must pass independently of every other score. Two retakes per assessment window.

Capstone

Write and submit a full landing page and a three-email sequence for a single offer, for rubric assessment.

Modules

  • Principles before templates
  • Web and landing copy
  • Sequences and positioning